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Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Author : Natalie
Feb 26,2025

Candy Crush Saga and Pat McGrath Cosmetics: A Sweet Collaboration

Get ready for a sugary-sweet surprise! Candy Crush Saga, the mobile gaming giant, is partnering with renowned makeup artist Pat McGrath Labs to launch a limited-edition cosmetics line. This exciting collaboration will soon bring Candy Crush-themed lipsticks, glosses, and nail polishes to beauty counters everywhere.

But that's not all! To celebrate the launch (available February 27th), three lucky online customers will receive a dazzling $10,000 diamond ring, adding a touch of unexpected luxury to the already exciting release.

A picture of bejewelled cosmetic packaging with red and gold stripes

A Diamond-Encrusted Delight

This bold marketing strategy is a refreshing change from typical influencer collaborations. The surprise inclusion of diamond rings in select online orders is a unique and attention-grabbing approach, showcasing the evolution of gaming merchandise. From simple t-shirts to high-end jewelry, the possibilities seem endless.

Beyond the glitz and glamour, this collaboration underscores Candy Crush Saga's enduring popularity and its clever strategy to expand its brand reach into new and unexpected markets.

Looking for a Retro Challenge?

If the Candy Crush cosmetics aren't your style, consider stepping back in time with Jump King, a challenging retro platformer. With a glowing recommendation from Will Quick, it's a great option for those seeking a test of skill and patience.

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