Cooking Diary: The Recipe for Six Years of Success
MYTONIA, the developer behind the wildly popular time-management game Cooking Diary, reveals the secret recipe behind its six-year reign. This isn't just for developers; players will also gain insight into the creation of their favorite casual game.
The Recipe:
Ingredients:
Instructions:
Step 1: Crafting the Narrative: Begin by developing a compelling storyline rich with humor and unexpected twists. Populate the world with a diverse cast of characters. Divide the narrative into restaurants and districts, starting with Grandpa Leonard's Burger Joint and expanding to locations like Colafornia, Schnitzeldorf, and Sushijima. The final product boasts 160 unique eateries across 27 distinct districts.
Step 2: Customization Extravaganza: Add over 8,000 customizable items, including 1,776 outfits, 88 facial feature sets, 440 hairstyles, and over 6,500 decorative items for players' homes and restaurants. Don't forget the adorable pets and their 200 clothing options!
Step 3: Eventful Gameplay: Enhance the game with a variety of engaging tasks and events. Utilize robust analytics to ensure a balanced and rewarding experience. The key is creating complementary event layers, offering individual enjoyment while enhancing the overall gameplay. August, for example, featured nine simultaneous events, from "Culinary Experiments" to "Sugar Rush," demonstrating this layered approach.
Step 4: Guild Dynamics: With over 905,000 guilds, fostering a strong community is crucial. Introduce guild events and tasks gradually, ensuring they don't clash with other time-consuming activities. Careful timing is essential for maximizing player engagement.
Step 5: Learning from Setbacks: Embrace mistakes as learning opportunities. The Cooking Diary team learned valuable lessons from the initial pet introduction in 2019. By adjusting the unlock method through the "Path to Glory" event, they achieved a 42% revenue increase.
Step 6: Strategic Marketing and Presentation: Cooking Diary's success extends beyond the game itself. A robust social media presence across Instagram, Facebook, and X, coupled with strategic collaborations (like the Stranger Things and YouTube partnerships), has been instrumental in its widespread appeal.
Step 7: Continuous Innovation: Maintaining a leading position requires constant evolution. Cooking Diary continues to introduce new content, refining gameplay, and experimenting with presentation to stay ahead of the curve.
Step 8: Grandpa Grey's Secret Ingredient: The ultimate ingredient is passion. A genuine love for the game is the foundation of its enduring success.
Download Cooking Diary today on the App Store, Google Play, Amazon Appstore, Microsoft Store, and AppGallery.