Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations. He'll be featured in Hay Day, starting today, adopting a surprisingly calm demeanor. Ramsay steps into the shoes of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland paved the way for these celebrity partnerships, but Ramsay's involvement is a particularly unexpected and exciting development. The game features humorous trailers showcasing Ramsay's newfound composure, even including an apology to former Hell's Kitchen contestants.
From today until the 24th, players can enjoy a range of new content and special events thanks to Ramsay's temporary presence, filling in for Greg, who's off on a fishing trip.
New In-Game Content The usually fiery chef's relaxed approach in this collaboration is a noteworthy contrast to his on-screen persona. This isn't Ramsay's first foray into mobile gaming, as he has previously released mobile games based on his TV shows. However, his appearance in Hay Day further highlights Supercell's increasing focus on real-life celebrity collaborations.
This strategy is particularly interesting, considering Supercell's diverse fanbase, often skewing towards a more mature demographic. The company likely believes that these collaborations will resonate strongly with this audience.
New to Hay Day? Check out our Hay Day tips and tricks guide to master the game's mechanics and more!