Hero Wars shoots to 150 million installs following successful Tomb Raider collab

Hero Wars achieves a remarkable 150 million lifetime installs, a new high for Nexters' fantasy RPG. This achievement is particularly noteworthy given its sustained performance in revenue charts, a testament to its enduring popularity despite being released over five years ago. The game, which follows Galahad's quest to overthrow the Archdemon, has consistently held its position in various rankings since its 2017 launch, showcasing its resilience in a competitive market.

While we haven't extensively reviewed Hero Wars, its continued success speaks volumes about player engagement. Its unique, and sometimes unconventional, YouTube advertising campaigns may have contributed to this latest milestone.

From Quirky Ads to Collaborative Success

Hero Wars' distinctive marketing approach, while potentially divisive, may have unexpectedly fueled its growth. However, a significant factor in this recent surge is likely its first major collaboration: a partnership with the iconic Tomb Raider franchise. The association with Lara Croft likely lent an air of credibility, prompting some previously hesitant players to give the game a try – a strategy that clearly paid off.

This successful collaboration suggests that future partnerships are a strong possibility. However, if you're looking for new mobile gaming experiences, check out our curated list of the best mobile games of 2024 (so far). Alternatively, explore our list of highly anticipated mobile game releases for the year ahead and plan your gaming calendar accordingly!