Xbox and Halo Gear Up for 25th Anniversary Celebrations
With the 25th anniversary of both the first Halo game and the Xbox console fast approaching, Xbox has confirmed major celebratory plans are underway. This was revealed during a recent interview where the company also discussed its future business strategy.
Xbox's Expanding Licensing and Merchandising Efforts
Xbox is preparing extensive celebrations for Halo, the iconic sci-fi shooter franchise developed by 343 Industries. In an interview with License Global Magazine, John Friend, Xbox's head of consumer products, highlighted the company's significant milestones and its increasing focus on licensing and merchandising. This strategy mirrors successful cross-media expansions seen with franchises like Fallout and Minecraft, which have expanded into TV and film.
Friend confirmed that Xbox is actively developing plans for the 25th anniversary of both Halo and the Xbox console. He emphasized the rich history and engaged communities surrounding these franchises, stating the need for a proper celebration. While specifics remain undisclosed, the anticipation is high.
Halo's 25th anniversary falls in 2026. The franchise has generated over $6 billion since the launch of Halo: Combat Evolved in 2001. Beyond its financial success, the game holds immense historical significance as the Xbox console's launch title. Halo's impact extends beyond gaming, encompassing novels, comics, and now, the critically acclaimed Paramount+ TV series.
Friend stressed the importance of tailored celebrations, emphasizing a fan-first approach to ensure any anniversary plans enhance, rather than detract from, the established fanbase.
Halo 3: ODST's 15th Anniversary
Meanwhile, Halo 3: ODST recently marked its 15th anniversary with a commemorative 100-second YouTube video reflecting on the game's legacy.Halo 3: ODST is currently playable on PC as part of Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.