DownloadDiscover beauty for every eye, lip, and face! Join our Beauty Squad to unlock fantastic seasonal rewards and surprise gifts throughout the year.
Welcome to the e.l.f. beauty-verse! From trending lip oils to high-performing skincare, our app offers the best in beauty in an amazing shopping experience. Explore, shop, and share your holy grail e.l.f. products. Discover new favorites with features like Virtual Try-on, Concealer and Foundation Shade Matching, and Shoppable Stories.
Join Our e.l.f. Beauty Squad Rewards Program.
Our FREE loyalty program offers numerous ways to earn points redeemable for free products and exciting rewards. Beauty Squad perks include:
- Earn points from ANY purchase by uploading your receipt to the app.
- Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
- Enjoy early access to new product drops and sales.
- Receive a free gift and double points during your birthday month.
- Exclusive access to members-only content, including our Hot as e.l.f. chart and Squad Sign quiz.*
- Upgrade your tier for premium perks like free shipping (Icon members).
Get More for Less.
Access weekly e.l.f. ads, gifts with purchase, and exclusive offers on makeup and skincare.
e.l.f. Shoppable Stories.
Stay updated on the latest releases and discover new must-have products.
Find Your Perfect Shade with Virtual Try-On.
Virtually try on products and find your ideal shade matches.
Swipe to Like.
Swipe right on your favorite makeup using our beauty app. Discover and explore your favorite clean beauty products with our “Swipe to Like” feature, and build your wishlist.
Get In-Store Assistance.
Use the barcode scanner at participating retailers to virtually try on shades, watch tutorials, and learn about ingredients.
Stay Informed.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals, and upcoming sales.
Track Your e.l.f. Orders.
Review your order history and track deliveries. Use the store locator to find the nearest store carrying e.l.f. clean makeup and skincare.
Share the e.l.f. Love.
Share makeup and skincare product finds directly from the product page or virtual try-on page.
e.l.f. UP! Stay updated on Roblox’s dynamic tycoon adventure—where you can unleash your creativity and make a positive impact.
e.l.f. makes beauty accessible to everyone. Download the app and join us!
