Maximize your laptop budget by buying smart! Laptops are a significant investment, but strategic timing can significantly reduce the cost. While new models constantly emerge, several periods offer substantially better deals, even on the latest technology in 2025. With President's Day sales approaching, let's explore the optimal times to purchase.
Major Sales Events: Black Friday, Cyber Monday, Prime Day Back-to-School Season: A traditionally strong period for deals. New Hardware Releases: Triggers price drops on previous generations.
Black Friday/Cyber Monday:
These sales are prime laptop-buying opportunities. New laptop hardware typically launches early in the year or around October, leading to significant discounts on previous-generation models. Retailers aggressively clear inventory to make room for new stock. Savings of 20-30% are common. While not the newest models, the cost savings are substantial. Black Friday deals often extend beyond doorbusters, creating extra opportunities. Expect deals to start appearing in late October, building up to Black Friday (November 28th, 2025).
Amazon Prime Day:
Amazon's Prime Day offers deals, although typically not as dramatic as Black Friday. While top-of-the-line models might not see huge discounts, budget-friendly options and Chromebooks often receive significant price reductions. Chromebooks are already affordable, making Prime Day an excellent time to purchase. Expect Prime Day 2025 around mid-July.
October Prime Day:
Amazon's secondary October Prime Day event mirrors the summer event with similar discounts. While fewer laptop deals compared to Black Friday, it's a worthwhile consideration for fall purchases.
Other Sales Events:
Beyond the major events, holidays like President's Day, Memorial Day, Labor Day, and the Fourth of July frequently feature tech discounts.
For the Latest Models:
If prioritizing the newest technology over price, wait for Nvidia, Intel, or AMD to announce new hardware. CES often showcases new laptop technology. For example, CES 2025 featured advancements in AI assistants and Mini-LED displays. Keep an eye on tech news for releases.
New hardware releases often reduce the price of previous-generation models. While purchasing a slightly older model might seem less appealing, the generational improvements are often incremental, especially for everyday tasks.
If immediate purchase is necessary and sales aren't a priority:
Dell XPS 13: A strong MacBook alternative.
ASUS TUF Dash 15: A budget-friendly gaming option (under $2,000).
Microsoft Surface Pro 9: A top detachable laptop.
Apple MacBook Air M2 (2022): Excellent for everyday use.