AMD Radeon RX 9070 GPUs Finally Get Official Release Window — but Still No Price

AMD's highly anticipated RX 9070 and RX 9070 XT graphics cards, unveiled at CES 2025, will finally arrive in March 2025, according to Radeon Graphics VP David McAfee. While initially absent from AMD's keynote, these RDNA 4 GPUs have already surfaced at retailers and with reviewers, fueling speculation about AMD's launch strategy.

McAfee's recent Twitter/X post confirmed the March release, promising a broad global availability of both cards. However, crucial details like specifications and pricing remain undisclosed. Industry analysts anticipate these cards will compete directly with Nvidia's RTX 5070 and RTX 5070 Ti, slated for a February release.

The early appearance of the RX 9070 series at retail outlets and with tech reviewers, as confirmed by eTeknix, has raised questions. Many believe AMD delayed the official launch to strategically counter Nvidia's offerings, enabling a direct performance and pricing comparison. Another theory points to pricing pressures from Nvidia as a contributing factor to the delayed launch.

The current market landscape, with Nvidia commanding a dominant 88% share of the discrete GPU market (AMD at 12%), highlights the pressure on AMD. The lack of significant competition in the mid-range and high-end segments necessitates a shrewd approach from AMD to challenge Nvidia's market leadership. The somewhat muddled communication surrounding the RX 9070 launch only adds to the intrigue.