Ubisoft's Star Wars Outlaws Underperforms, Impacting Share Price
Ubisoft's highly anticipated Star Wars Outlaws, intended as a financial turning point for the company, has reportedly underperformed in sales, causing a dip in Ubisoft's share price. Despite positive critical reception, sales have been described as sluggish.
Share Price Decline
Following the game's August 30th release, Ubisoft's share price fell for two consecutive days, dropping 5.1% on Monday, September 3rd, and a further 2.4% by Tuesday morning. This marks the lowest point since 2015, adding to a year-to-date decline exceeding 30%.
Analyst Downgrades Sales Projections
J.P. Morgan analyst Daniel Kerven revised his sales projections for Star Wars Outlaws downward from 7.5 million units to 5.5 million units by March 2025, citing the game's struggle to meet expectations despite positive reviews.
Ubisoft had heavily promoted Star Wars Outlaws and Assassin's Creed Shadows (AC Shadows) in its Q1 2024-25 sales report, positioning them as key drivers of future growth and financial recovery. While the company reported a 15% increase in session days and a 7% year-on-year rise in monthly active users (MAUs) to 38 million, largely due to Games-as-a-Service titles, the underperformance of Star Wars Outlaws casts a shadow on these projections.
Mixed Player Reception
The discrepancy between critical acclaim and player reception is notable. While critics generally praised the game, user reviews on Metacritic are significantly lower, with a score of 4.5 out of 10. Conversely, Game8 awarded Star Wars Outlaws a 90/100 rating, highlighting its quality. For a detailed perspective, consult our full review [link to review]. The contrasting opinions underscore the complexities of predicting market success based solely on critical reception.