Gossip Harbour: A Mobile Game's Unexpected Move to Alternative App Stores
You've likely seen the ads, even if you don't play it. Gossip Harbour, a merge and story-based puzzle game, is a surprising success story. Developer Microfun has earned over $10 million on Google Play alone. However, instead of focusing on further Google Play promotion, they've partnered with Flexion to launch on "alternative app stores."
What are alternative app stores? Simply put, they're any app store besides Google Play and the iOS App Store. Even established stores like the Samsung Galaxy Store are dwarfed by the dominance of the two giants.
The Allure of Alternative Stores
The move to alternative app stores is driven by increased profitability. However, it also reflects a growing trend. Recent legal challenges against Google and Apple are forcing a reassessment of alternative app stores. This is creating opportunities for alternative platforms like Huawei's AppGallery, which are actively promoting themselves with sales and incentives. Major titles, such as Candy Crush Saga, have already made the switch.
Microfun and Flexion are betting on the future growth of alternative app stores. Whether this gamble pays off remains to be seen, but it signifies a potential shift in the mobile gaming landscape.
For those seeking high-quality puzzle games, explore our curated list of the top 25 best puzzle games for iOS and Android.