King is taking a significant step with the launch of Candy Crush Solitaire, its first simultaneous release across multiple platforms. This marks a major push into alternative app stores, thanks to a partnership with publisher Flexion. The game will debut not only on Google Play and the iOS App Store, but also on the Samsung Galaxy Store, Huawei AppGallery, and other alternative app stores.
This strategic move suggests King recognizes the potential of these alternative platforms to reach a broader audience. The simultaneous launch underscores the company's growing confidence in these stores as viable avenues for distribution, a significant shift from previous approaches. Given King's immense success with its match-three puzzle games, this decision carries considerable weight within the gaming industry. It signals a potential trend: major developers are beginning to seriously consider alternative app stores as key distribution channels.
The success of Candy Crush Solitaire on these alternative platforms will be a key indicator of the future of app store diversification. For those interested in learning more about one of these alternative app stores, the Huawei AppGallery Awards 2024 offer a glimpse into the platform's top-performing games of last year.