Squid Game: Unleashed is getting a major content update to coincide with the release of season two of the hit Netflix show. This update, launching January 3rd, includes new characters, a new map, and exciting challenges. Plus, viewers of the new season can earn exclusive in-game rewards!
Netflix's surprising decision to offer Squid Game: Unleashed for free to all players, subscribers and non-subscribers alike, before the holidays, has already generated significant buzz. Now, by adding enticing rewards for watching season two, they're cleverly incentivizing engagement with both the game and the show.
What's in store for existing players? The update introduces a new map inspired by the "Mingle" mini-game from Squid Game season two. Three new playable characters – Geum-Ja, Yong-Sik, and rapper Thanos – will also debut throughout January.
Geum-Ja and Thanos will each have special in-game unlock events on January 3rd and 9th respectively. Viewers of Squid Game season two can earn in-game Cash and Wild Tokens by watching episodes; watching up to seven episodes unlocks the exclusive "Binni Binge-Watcher" outfit!
Here's a breakdown of the January content:
Squid Game: Unleashed's free-to-play model and the innovative reward system for Netflix subscribers watching season two represent a significant strategic move for Netflix in the gaming space. It's a bold and clever approach to leveraging the game's popularity to promote the show and potentially attract new subscribers.