Top Sales Events to Watch in 2025

While Black Friday remains the pinnacle of shopping events, the landscape of seasonal sales has expanded significantly in recent years. In 2025, retailers are gearing up to offer enticing deals throughout the year, making it an excellent time to snag bargains on tech, video games, and more. Whether you're planning to shop online or in-store, marking key sale dates on your calendar can help you maximize your savings.

Here's a comprehensive guide to the major sales events you should watch out for in 2025 and beyond:

1. Valentine's Day Sales (Now–February 14)

Valentine's Day may not be a traditional shopping holiday, but it's a prime time for gift-giving, leading to early February discounts on a wide range of items. Expect deals on smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of the year, Valentine's Day often brings the lowest prices seen so far in 2025.

See the latest deals:

LEGO Botanicals Orchid

$49.99 save 20%
$39.99 at Amazon

LEGO Icons Flower Bouquet

$59.99 save 20%
$47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet

$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet

$59.99 save 20%
$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Presidents' Day, the first federal holiday of the year, ushers in a wave of sales. Expect discounts on mattresses, clothing, laptops, and PCs, with some retailers offering sitewide sales, including Amazon.

3. Tax Day Sales (April 15)

Following a lull in sales events, Tax Day brings discounts on TVs, electronics, and LEGO sets as retailers capitalize on tax returns.

4. Star Wars Day Sales (May 4)

May the 4th, a playful holiday for Star Wars fans, offers great deals on LEGO Star Wars sets, movie collections, board games, and other collectibles, along with discounts on popular Star Wars games.

5. Mother's Day Sales (May 8–11)

Mother's Day is another opportunity to find discounts on popular gift items like flowers, jewelry, watches, and chocolates, with some retailers offering broader merchandise discounts.

6. Memorial Day Sales (May 22–26)

Memorial Day sales offer a wide range of discounts on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically participate with extensive sales events.

7. Dads and Grads Sales (June 1–15)

June marks the convergence of graduation and Father's Day, leading to significant discounts on TVs, laptops, PCs, and furniture. This period is ideal for finding deals on electronics before the summer season and Amazon Prime Day.

8. 4th of July Sales (July 1–6)

The 4th of July brings substantial discounts on electronics, including TVs and gaming monitors, as well as mattresses, appliances, furniture, and clothing. It's also a great time for deals on sporting equipment and grills.

9. Prime Day (Mid-July)

Amazon Prime Day, typically held in mid-July, has become a major sales event rivaling Black Friday. Expect widespread participation from retailers like Walmart, Target, Best Buy, and Kohl's, offering deals across various categories. Prime Day 2025 is expected to start on July 15 and run through July 16.

10. Labor Day Sales (August 25–September 1)

Following Prime Day, Labor Day sales offer discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. This period is ideal for back-to-school shopping before Black Friday.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in mid-October offers a pre-Black Friday shopping opportunity. This event, which started in 2022, is typically held during the second week of October and lasts a couple of days.

12. Black Friday Sales (November 1–30)

Black Friday is the ultimate shopping event, with deals spanning all categories and retailers. While Black Friday 2025 falls on November 28, sales start shortly after October Prime Day and continue throughout November, with the best deals often on Thanksgiving and the following Friday.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, which began in 2005, has grown to match Black Friday in significance. Sales typically start on the Sunday of Black Friday weekend and extend through the week, often labeled as Cyber Week.

14. Green Monday Sales (December 8–23)

Green Monday, created by eBay in 2007, marks the final stretch of holiday sales. Expect "last-minute" deals up until December 24, as retailers aim to boost sales before Christmas.

15. New Year's Sales (December 26–January 1)

New Year's sales, starting just after Christmas, offer discounts on returned items and older tech models. This period is particularly good for buying TVs and gaming monitors, especially with CES approaching.