Atlus' approach to making Persona games is reminiscent of “deadly poison in a sweet shell”

Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to this, Atlus operated under a philosophy Wada calls "Only One," prioritizing edgy content and shocking moments, essentially adopting a "love it or hate it" approach.

Wada notes that market considerations were almost taboo within the company's culture before Persona 3. However, the game's success shifted Atlus' approach to a "Unique & Universal" strategy. This new focus emphasizes creating original content with broader appeal, marking a shift towards user-friendly and engaging experiences. The company began actively considering market viability.

Wada uses a striking metaphor: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents appealing design elements and likable characters, while the "poison" is Atlus' continued commitment to intense and surprising moments. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.