Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni's Fall/Winter 2025 show was anything but conventional. Held in Paris's adidas arena—a venue usually reserved for esports—the event masterfully blended fashion and gaming culture, creating a unique atmosphere that felt both retro and futuristic. Instead of the typical front-row crowd of influencers and celebrities, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the presentation.

This bold move transformed the runway into a vibrant scene reminiscent of 1990s LAN parties, complete with design details that paid homage to gaming's golden age. The fusion of fashion and gaming wasn't merely a stylistic choice; it permeated the entire collection, showcasing a fresh perspective on the intersection of technology and style.

The FW25 collection was replete with subtle and overt nods to gaming culture. Dresses crafted from puffy technical fabrics, inspired by sleeping bags used during marathon gaming sessions, were standouts. Small utility bags attached to tights and sequined dresses echoed the practical holsters of Lara Croft from Tomb Raider. The brand's new Tamagotchi bags also made their runway debut, a playful tribute to handheld gaming nostalgia.

Gaming-inspired films also influenced the collection. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added depth and complexity, bridging the gap between digital worlds and the physical realm of fashion.

Coperni has consistently championed the intersection of technology and fashion, and this season's womenswear collection is no exception. By focusing on gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity within the fashion world.

Beyond the clothing, the show was a masterclass in viral marketing. Within hours, videos of the gamer-filled runway flooded social media, reinforcing Coperni's reputation for creating unforgettable spectacles.

This isn't Coperni's first foray into groundbreaking fashion week presentations. Last season, the brand concluded Paris Fashion Week with a fairytale-themed show at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of the traditional fashion show, solidifying Coperni's status as more than just a brand—it's a cultural phenomenon.

With its FW25 collection, Coperni again proves its ability to engage both online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, seamlessly blending creativity, technology, and storytelling into an impactful experience that transcends the fashion industry.

As social media buzzes with reactions to the gamer-infused runway, one thing is certain: Coperni has once again solidified its position as a leader in modern fashion.