inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

inZOI, the new life simulation game from Krafton, has achieved a remarkable feat by selling 1 million copies within just one week of its Early Access launch on Steam. This milestone marks the fastest sales record for any game published by the South Korean giant, showcasing the game's immediate popularity and appeal.

Launched on March 28, inZOI quickly made headlines due to a controversial feature allowing players to run over and kill children in the game, which Krafton promptly addressed as an "unintended bug" and fixed through a patch. Despite this initial hiccup, the game has maintained a 'very positive' user review rating on Steam and peaked at 175,000 concurrent viewers on Twitch, securing the third spot in the platform's Games category. Within just 40 minutes of its release, inZOI soared to the top of Steam’s Global Top Sellers List based on sales revenue.

The game's integrated user-generated content platform, Canvas, also saw tremendous engagement with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded, reflecting the community's active involvement and creativity.

IGN’s review of inZOI's Early Access version scored it a 6/10, noting that while the game boasts impressive visuals and ambition, it currently lacks the depth expected from a life simulator at this stage.

Krafton attributes inZOI's success to its strategic promotion and communication efforts before the launch, which helped build trust and momentum. The company's global showcase and demo build were particularly effective in generating interest. CEO CH Kim expressed gratitude and excitement about presenting inZOI to a global audience and emphasized Krafton's commitment to ongoing communication with players to nurture inZOI as a long-term franchise IP.

Looking ahead, Krafton plans to enhance inZOI with future updates that will introduce new content, including mod support and new cities. All updates and DLC will be provided free of charge until the game's full release. In response to player feedback and reported issues, Krafton has committed to applying quick fixes through hotfixes throughout April. The company acknowledges the challenges of managing a large global community and is working to optimize its communication strategies.

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